Paid Inclusion gets your website pages into the search engine index so that it is shown in the organic results. With paid inclusion you pay a fee* to the search engine for each page that you want included in its search index. You're probably thinking why would you choose to pay to be included when the spider can index your site for free? Well, most often organic search spiders cannot index all the pages on your site. There might be problems that prevent the spider from crawling many of your pages and thus unable to index those pages. Paid inclusion guarantees that all your pages are listed in the index (Although it does not make it any more likely to be displayed #1 for any searches. That involves optimization services).

Another reason to use paid inclusion is if you have a site where you're constantly updating or changing the content such as an ecommerce site where you're adding new products. In that case you need a spider to revisit your site more often so that it can index your new content. Instead of waiting weeks or even months for the spider to come to your site again, paid inclusion programs like a trusted feed ensures that your updated content is being fed and indexed into the search engine's index regularly.

Paid inclusion, especially trusted feeds, can require quite a bit of work upfront. However, if they're executed properly they can pay off handsomely in terms of traffic to your site. Contact us today to learn more about paid inclusion services.

* The search engines all have their own pricing structures. In many cases there are annual fees, per-click fees and per-action fees.