Local Search Advertising is one of the fastest growing sectors of the online ad market. Research has shown that more than 40% of all searches are for businesses near home or work and more and more people are using search engines and online directories to find local businesses instead of their heavy yellow books.

But local search isn't just for small businesses. Large companies can also benefit such as a national retailer that wants to make it easy for customers to find the nearest location.

Local search depends on the searchers telling the search engine the location as part of the search query. For example, people searching for "divorce lawyer in Springfield Illinois" will only get search results for divorce lawyers in Springfield Illinois. But recently the leading search engines like Google, Yahoo and others have implemented geographic targeting. Geo-targeting is a way for pay-per-click advertisers to bid on general-purpose keywords like "divorce lawyer" (for which searchers have NOT specified a specific location like Springfield Illinois) but still have their ads shown only to searchers in a particular location. This is made possible because the search engines can identify the searchers internet protocol (IP) address and thus their location and serve local ads for search queries that are local in nature such as lawyers, doctors, restaurants, mechanics, beauty salons, health clubs, etc. It's truly fascinating technology and provides local businesses with a highly targeted and effective advertising solution.

In addition, we work with several local search engines and national and local business directories such as SuperPages.com, Yellowbook.com, Local.com and many others. Contact us today to start taking advantage of the many local search advertising solutions available online.