Link Building is critical to the success of any search engine marketing strategy. Links to and from your website are important for many reasons. First, links are how search engine spiders get around on the internet. Think of links as roads and bridges that spiders travel on. The more links you have linking all your website's pages the more likely a spider will find most of the pages in your website and thus be able to index more pages into it's database for searchers to find.

More importantly are the links from websites to your website which unfortunately you have no control over. Many search engines have adopted link popularity as a means to determine the authority and reputation of web pages on the internet. The thinking is that the more websites that are linking to your website then the content on your site must be "high quality" since other websites are referring to your website with links. But not all links are equal. Many search engines such as Google apply a quality score to all websites on the internet between one and ten (ten being a high quality website on a a particular subject). So just because you have 100 websites all with a link to your website isn't exactly what Google considers high quality because they can all be links from websites that have absolutely nothing to do with the subject your website is about or just full of people's opinions instead of high quality facts. The quality score of the website that is linking to your website is very important. A link from nationalgeographics.com to your site about indian tribes would be considered a strong link because nationalgeographics.com is a reputable and high quality source. So the more high quality sources you have linking to your site the higher your website's quality score goes. And the higher your quality score compared to your competitor's then the higher you rank in the organic search results when searchers are searching for your products or services.

In addition to the inbound links are the anchor text of those inbound links. Anchor text are the words that make up the text of the link linking to your site. So going back to the example above from nationalgeographics.com the anchor text would be better if it was:
American Indian Tribes as opposed to if it just said: Great Website On Indians.

Links to and from your pages are critical for any search engine marketing strategy. Attracting links can be difficult especially from high quality sources if you're unfamiliar with latest methods and strategies used to attract those rare yet highly coveted links. Contact us today to learn more how we can help you attract the inbound links you need to give your website the edge needed for a higher organic search results ranking.