Landing Page Strategies have gained quite a bit of popularity the last few years. Landing pages are the pages a searcher lands on after clicking a link to your website. Whether they click a link from a pay-per-click ad, an organic search result or from a banner ad the landing page is the page they click and link to from that ad.

Landing pages are very important for very obvious reasons. For example, let's say you sell digital cameras and you have a ppc ad on Yahoo. A searcher searches for the phrase "canon digital cameras" and your ad pops up. To make your ad as most effective as possible you want the link in your ad to link to a page of just Canon digital cameras. It would be silly to have your ad link to your home page or a page with other brands of digital cameras. Your potential customer is telling you exactly what he or she wants so you need to make sure you link them to that page on your site. Otherwise they won't click your ad and if they do click your ad and don't see Canon digital cameras right away they will click back on their browser and click on someone else's ad til they find Canon digital cameras. So you end up paying for a click with no likely chance of them purchasing anything.

Landing pages are also great for sales promotions. If you're having a sale on Kodak digital cameras this month why not create a custom web page focused just on this sales promotion? Kind of like an ad in a magazine so-to-speak if you owned a store and were having a sale on Kodak cameras. Then all the ads you have for this sale make sure to link to this custom landing page. Landing pages are all about reinforcing the the title and text of your ad. Searchers click your ad because your title and text caught their attention and is relevant to what they're looking for. The landing page must reinforce what the text ad says for it to be the most effective.

Contact us today to find out how we can help you implement custom landing pages into your online marketing campaigns.